SELECTED WORK

Evidence before theatre.

Three flagship cases show ownership, decisions, delivery and outcomes. The independent product work below makes implemented systems, versioned frameworks and early concepts distinct.

01Service to product system

SHOPIFY

Storefront Optimisation Services

From recurring merchant need to a global service system, reusable specialist knowledge and a measurable optimisation programme.

Scaled from a support-led pilot to global enterprise delivery.

02Operations to delivery system

SOTI

Technical Operations Transformation

Operational diagnosis, cross-functional requirements and controlled AI enablement across a complex enterprise support environment.

A repeatable path from service evidence to implementation.

03Technical product build

INDEPENDENT PRODUCT

The Loop

A privacy-first athlete product combining hands-on delivery, database-enforced boundaries and deliberately narrow AI support.

A substantial pre-release product; external validation is the next gate.

INDEPENDENT PRODUCT WORK

Products and explorations, labelled by maturity.

These case studies draw from private working repositories and sanitised project artefacts. Each one states what exists today, what is still a concept and what needs evidence next.

04Poetry · Human-led AI

INDEPENDENT PRODUCT

Mira Poetry Garden

A quiet place to gather fragments, follow what connects them and grow a poem—with original words preserved and optional AI in the writer's hands.

A working local prototype, shaped through hands-on iteration; a public release is planned, not yet available.

05Learning through product development

INDEPENDENT EDUCATIONAL PRODUCT

The Thinking Box

An educational product studio where learners investigate an idea, interpret evidence and make their own decisions, with optional AI professional support.

A working local Think journey, from project context to a complete brief and review; the wider demo-and-presentation journey is still in development.

06Buyer-side AI concept

INDEPENDENT PRODUCT CONCEPT

Shopping Aodh

A buyer-side decision companion that turns a stated need into three evidence-backed propositions, makes trade-offs visible and stops before purchase.

An accepted fixture-only prototype with formal enrolment open for a six-session comprehension study; no live shopping service exists.

07Responsible product experiment

INDEPENDENT PRODUCT DISCOVERY · BOUNDED LIVE EXPERIMENT

Through

A build-gated exploration of how young people might step away from passive feeds, choose something meaningful and act on it in the real world.

A verified public pitch with immediate adult concept access and optional unlinked feedback; the youth-facing product remains build-gated.

08Product & interaction design

INDEPENDENT COMPANION APPS

My Little List & Here Now

Two small apps for getting things out of your head, keeping the commitments you choose and leaving room for the rest of your day.

Working private apps: a playful paper-like list and a weekly planner with a shared sense of enough.